What's the point of being a musician? To be world famous? To have all the money you could dream of? A private jet? Whichever your reason for being a musician is, there's one key part that can get you all of these. Without this part, you wouldn't make anything. Your
audience. Imagine if you had absolutely no fans whatsoever. You would release an album you probably paid to have recorded and released, and no one would buy it. Seems like kind of a waste. But of course, every band has their target market, and this is who you tailor your promotion too. For example, being in a ska band, our target audience is drunken, drug smoking glue sniffers. But hey, they're gonna pay for me to eat.
People seem to enjoy what we play. We all know ska to be a bouncy, happy, dance-y kind of music. when we play a gig, it's almost a weird experience. Ska isn't really a mainstream/popular genre, so when we get up and play, it shocks people. Most of them are drunk anyway, so as soon as we hit the first off beat, people are dancing and laughing. The music kind of takes over them.
Of course, music has all kinds of effects. When you're sad you listen to sad songs, when you're happy you listen to happy songs. It's just basic. Music can lift you up when you've been down. Music has been used with people that are ill too. For example, there's that guy on the TV who can't talk a complete sentence without listening to music.
So actually being a musician, where do you start? Do you write happy songs, or sad songs? This is the
demand that put on us. We're almost expected to play what they want to hear. It's a horrible position to be in, but we do it anyway. An example of band album not being received well is Metallica's
Lulu. People know Metallica as the God's of thrash metal, and they bring what the people want to hear. However, this album was recorded with Lou Reed, a well known figure in the music world, and Metallica's fans hated it. They said it wasn't 'Metallica' enough. This shows that it's a delicate game we're playing, with lots of risks.
Not just focused on the music though, musicians are expected to be some kind of clean, god-like beings that never do wrong. Look at Miley Cyrus for example. She went from being a teen pop star/actor, working for the most over the top and fake companies in the world (Disney), to being the controversial musician she is today.
I personallly think Miley has been swept up in
social conventions. If you turn back to the 80's, musicians were known to be heavy drinkers, smokers, addicts, and whatever else you could think of. It seems to me like musicians now are trying too hard to act like this, when it's really not suited to them. It's almost cringe-worthy reading the news about the newest generic pop star being caught smoking a joint. You almost want to walk up and scream 'IT'S NOT THE 80'S ANYMORE, YOU LOOK RIDICULOUS.' The likelihood of that having an effect is ridiculously slim.
I've been over how it affects musicians, but how does social culture change the music? For this, I'm going to compare two tracks. Different genres, yes, but I hope it will show my point. First of all
My Funny Valentine. Here's the first part of it...
'My funny valentine
Sweet comic valentine
You make me smile with my heart
Your looks are laughable
Unphotographable
Yet youre my favourite work of art'
Everyone knows this standard. If you were to look at the lyrics, it's about how beautiful and unexplainable the valentine is. It's about love and not wanting the valentine to change. Now, I'll compare it to
Nicki Minaj's song,
'Stupid Hoe'. Let's look at the lyrics of the chorus...
'You a stupid hoe, you a, you a stupid hoe [x3]
You a stupid hoe, (yeah) you a, you a stupid hoe
You a stupid hoe, you a, you a stupid hoe (stupid, stupid)
You a stupid hoe, you a, you a stupid hoe (you stupid, stupid)
You a stupid hoe, you a, you a stupid hoe (you stupid, stupid)
You a stupid hoe, (yeah) you a, you a stupid hoe (you stupid, stupid)'
Just... Look at it. Really take it in. It's ridiculous. How did we get from My Funny Valentine, to this? What happened? If you were to look at the youth of today, it's getting bad. There's teenagers getting pregnant, kids stabbing each other, and Justin Bieber. I'm guessing it related to the audience again. When My Funny Valentine was released, it was probably used to woo some girl you wanted to marry. It had a purpose. It was done properly. Nicki Minaj probably got annoyed with some other dolled up 'popstar' and wrote this song. It just shows how things have gone wrong.
Culture may be a big influence on musicians and music, but there's another big influence too. Politics. We all know punk was created as a rebellion. Sex Pistol's
God Save The Queen is probably the most iconic track of the punk era, due to it's tongue in cheek political message. It was like a protest they made money from. But punk wasn't the only protest music. If you listen to Hendrix's
Machine Gun, you'll notice it's about the Vietnam war. He used a really cool thing where he had the snare drum doing a certain pattern which imitated a machine gun being fired. More recently, a band called Jeremiah Ferrari released a song called
Mindless Riots. If anyone can remember, in 2012, London saw some extremely bad riots that happened for no legitimate reason. The track is about how stupid people were, breaking into shops and stealing what they could. I wish Jeremiah Ferrari were bigger than they are, because this track could make it so well.
Before recordings, people would buy sheet music. If you wanted to hear a song, you would have to learn an instrument and play it. If it needed more players, you needed a band. This all changed when vinyl came out because the people that made the record players, also made the record. They found it to be better selling thousands of copies of one song, instead of one copy of thousands of songs. It was also made easier with recording because you could make multiple copies to sell.
Seeing as there was no amplification when recording was created, it was extremely difficult to get a decent mix of the music. It all relied on the positioning of the band. For example, you would have the bass and guitar quite close to the source of recording, and the drums and brass further back. The vocalist would differ on position, depending on the power of their voice. Although, seeing as there was no amplification, singers were trained to sing as loud as they could so they would be heard at a concert.
The artists didn't make much money until Motown came about. Most of the money went to the promoter. Motown players were on salary, like they were doing shift work. Before Motown, players would make money on tour or for performances. Now, they were being paid to record on tracks. With the advance of technology, it was a lot simpler to record them too.
A big question is how did artists promote before the internet? It's a really puzzling idea. Nowadays, you can put a poster online and the whole world has access to it. Even people in a different county can see it. It makes everyone connected. But before this, how? Would they just put posters up in high traffic places? Would they use word of mouth? I suppose it's all of these things, but there's one useful tool that recording brought along. Albums. Albums made it possible to record longer tracks and were used for promotion. If you recorded a 45 minute album of 7 tracks, more people could come to see you play those tracks than if you released a 15 minute record. People wouldn't come to see you play 2 tracks and covers.
Albums or single that were released a while ago were tallied up to see which one sold the most for that week. We know this now as 'The Charts'. Usually, it's around 40 for some reason, but there can be as many as 100. If you think about it in present day, the Top 40 is useless because there are 100,000 songs made public each week. In the 50's, it was the Top 40 out of about 200. This proved it was what everyone was listening too.
In the future, I can't imagine how big a part the internet will play. Already, most of the music bought is from iTunes, so where can we go from there? There's also streaming, like Spotify. You can easily download this on your phone, so music is everywhere. With the creation of Google Glass, I'm trying to think how they can incorporate augmented reality with music. Maybe you could download a video of a gig and play it through your Glass to simulate being there? Who knows. I think music is going to keep on evolving. They say things go in cycles, so maybe big bang jazz will come back and be the big thing. Let's see Nicki Minaj do that!